"Psychology: The Science of Mind and Behavior" imparts students with a scientific understanding of the field of psychology while showing them the impact on their day-to-day existence. A simple conceptual framework within the text emphasizes relations between biological, psychological, and environmen[...]

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic princ[...]